1. Introduction
At Everblue, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application ("App").
Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use the App.
This Privacy Policy complies with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
2. Information We Collect
We may collect several types of information from and about users of our App, including:
- Personal Data: This may include your name, email address, telephone number, and any other information you provide to us when you fill out your assessment or use our services.
- Health Data: With your explicit consent, we collect health-related information such as activity levels, sleep patterns, dietary habits, and other health metrics to provide personalized recommendations and insights through our App.
- Usage Data: We may automatically collect information about how you interact with our App, including the features you use, the time spent on the App, and other diagnostic data. We use Google Analytics to help us understand how our users engage with the App.
- Device Information: We may collect information about your mobile device, including the device model, operating system, unique device identifiers, mobile network information, and mobile device settings.
3. Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent: Where you have given us explicit consent to process your personal data for specific purposes, including the collection and processing of health data to provide personalized recommendations.
- Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
- Legitimate Interests: Where processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.
- Legal Obligation: Where processing is necessary to comply with a legal obligation to which we are subject.
4. How We Use Your Information
We may use the information we collect about you for various purposes, including to:
- Provide, maintain, and improve our App and services.
- Generate personalized health recommendations and insights based on the health data you provide.
- Process and complete transactions, and send you related information.
- Send you technical notices, updates, security alerts, and support and administrative messages.
- Respond to your comments, questions, and requests, and provide customer service.
- Communicate with you about products, services, offers, promotions, and events, and provide other news or information about us and our partners.
- Monitor and analyze trends, usage, and activities in connection with our App using Google Analytics and other analytics tools.
- Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Everblue and others.
- Personalize and improve the App and provide content or features that match user profiles or interests.
5. Special Category Data (Health Data)
Our App collects and processes health-related data, which is considered "special category data" under the GDPR. We only collect and process this data with your explicit consent, which you provide when you set up your account or enable specific features within the App.
This health data is used to:
- Provide personalized recommendations and insights to help you achieve your health and wellness goals.
- Track your progress over time and adjust recommendations accordingly.
- Analyze patterns and trends to improve our recommendation algorithms.
You can withdraw your consent to the processing of your health data at any time through your profile settings in the App or by contacting us. Please note that withdrawing consent may limit your ability to use certain features of the App that rely on this data.
6. Google Analytics
We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"), to help us understand how users engage with the App. Google Analytics uses cookies and similar technologies to collect information about your use of the App and provide us with reports about App usage.
The information generated by Google Analytics about your use of the App (including your IP address) may be transmitted to and stored by Google on servers in the United States or other countries. Google may use this information for the purpose of evaluating your use of the App, compiling reports on App activity for us, and providing other services relating to App activity and internet usage.
You can learn more about how Google uses data when you use our App by visiting Google's Privacy & Terms.
7. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means.
For health data, we will retain this information for as long as you maintain an active account with us, unless you request its deletion earlier.
8. Disclosure of Your Information
We may disclose personal information that we collect or you provide:
- To our subsidiaries and affiliates.
- To contractors, service providers, and other third parties we use to support our business.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Blueprint's assets.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- To enforce our rights arising from any contracts entered into between you and us, including the Application Terms and Conditions.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Everblue, our customers, or others.
If we transfer your personal data to a third country or international organization, we will ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable law.
9. Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We use industry-standard encryption technologies when transferring and receiving health data and other sensitive user information. However, the transmission of information via the internet and mobile platforms is not completely secure. While we strive to protect your personal information, we cannot guarantee the security of your personal information transmitted through our App.
10. Your Data Protection Rights
Under the GDPR and other applicable data protection laws, you have the following rights:
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Right to Erasure: You have the right to request that we erase your personal data, under certain conditions. You can delete your data directly through your profile settings in the App.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the contact information provided below.
11. Your Choices About Our Collection, Use, and Disclosure of Your Information
We strive to provide you with choices regarding the personal information you provide to us. This section describes mechanisms we provide for you to control certain uses and disclosures of your information.
- App Permissions: You can manage permissions such as location access, camera, microphone, and notifications through your device settings.
- Health Data Collection: You can control what health data you share with the App through your profile settings. You can also disable health data collection entirely while continuing to use other features of the App.
- Tracking Technologies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.
- Promotional Offers from the Company: If you do not wish to have your email address or other contact information used by the Company to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or by sending us an email stating your request.
- Targeted Advertising: If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target-audience preferences, you can opt-out by checking the relevant box located on the form on which we collect your data or by sending us an email stating your request.
- Data Deletion: You can delete your account and associated personal data at any time through your profile settings in the App or write to us at support@everblue.life.
12. Children's Privacy
Our App is not intended for children under 16 years of age, and we do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at support@everblue.life.
13. Changes to Our Privacy Policy
We may update our Privacy Policy from time to time. If we make material changes to how we treat our users' personal information, we will post the new Privacy Policy on this page and notify you through a notice on the App.
The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting this Privacy Policy to check for any changes.
14. Data Protection Officer
We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our DPO using the details set out below.
15. Contact Information
To ask questions or comment about this Privacy Policy and our privacy practices, or to exercise your data protection rights, contact us at:
Email: support@everblue.life
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